Custom logo floor mats, indeed custom logo mats in general, do a great service on a number of levels. Since the type and use of mats generally go hand-in-hand it often makes sense to discuss these choices as one. Types of floor mats range from carpet to solid rubber and uses can be anything from short-term promotional to mainstay and legacy branding.
It is important to select the right tool for the right job.
WALK-OFF: CUT PILE
Walk-off custom logo floor mats are appropriately named as a primary function is allowing pedestrians to “walk” dirt and wetness “off” their shoes. A “cut pile” refers to the fact that each strand of carpet is independent at the top having been shaved to remove loops and create an overall evenness.
Walk-off cut pile custom logo mats are great for a variety of uses and are popular for interior entryway and hallway use because of DUR-ability and DYE-ability.
WALK-OFF: LOOPED-PILE OR BERBER-STYLE
Looped pile carpets are similar to cut pile carpets except for the fact that they are not cut down or sheared and the loops of the carpet fibers remain intact. The loops in a berber-style custom logo mat are tightly weaved and as such with high-quality berber custom mats they are exceptionally durable. Berber custom mats are used for inlaid graphics and designs and not generally dyed.
Berber, looped, floor mats also differ from cut pile mats by being a bit more rigid allowing for a marginally tougher texture that improves the scraping effect of the mat.
Olefin carpets are made of synthetic fibers making them fairly cost effective and with an added bonus of being somewhat water repellent. The trade-off to the fact that the fibers don’t like to absorb water is that olefin carpets are slightly less durable than other natural fibers. Olefin custom logo mats that are dyed stand up fairly well to the elements
but are more useful in shorter term, lower traffic environments because the fibers tend to lack resiliency and over time compress down.
A flocked olefin mat you say? In all but the rarest case these mats make little sense for modern day branding and promotional use. We, the people, don’t recommend it. What? It needed to be said!
WALK-OFF: SHORT PILE
Short pile carpet refers to, wait for it, the height of the carpet on the custom logo floor mat. Short piles of about one-quarter inch (1/4”) are very effective in maintaining the accuracy and sharpness of dyed designs in custom logo mats because they don’t have the degrees of freedom that longer piles have.
Short pile heights for custom mats, cut short pile custom logo floor mats specifically, are ideal for most branding and advertising opportunities.
WALK-OFF: MEDIUM AND HIGH PILE
Medium height carpets range from between one quarter of an inch (1/4”) to one-half of an inch (1/2”) while high pile heights essentially go beyond one-half (1/2”) of an inch. Shag anyone? These carpet heights do not lend themselves to sharp in-focus graphics during the dyeing process and generally are not used.
For higher pile heights, thicker or more plush custom logo mats a berber-style mat is recommended.
FLOCKED LOGO MAT
If you can imagine the difference between a bright green pine tree and one with snow covering it during the holidays, maybe a snow covered tree INDOORS with presents all tucked underneath… that is flocking. Flocked logo mats are an older style of adding area branding and promotional messages that is known for being extremely simple and until recently the lowest cost form of advertising.
It has many drawbacks though, and those are addressed here (LINK TO BLOG POST).
DYED FULL COLOR LOGO MAT
A Full color custom graphic logo mat is the standard bearer of floor branding. Crisp, sharp details can literally transform an area and in addition to the moisture and dirt removing properties of its walk-off nature. Short pile, olefin, woven, needle-punch… it can all be dyed.
INLAID CUSTOM LOGO MAT
Inlaid custom logo mats blend a number of the best qualities of different mats into one. The design is hand-laid into the rug by laser cutting the elements out of multiple carpets or different colors and sewing them together. These custom floor mats can be made to any size specification, custom cut to fit exact dimensions and are among the most durable custom mats available.
The best part: Inlaid work on the berber-style carpet demonstrates attention to detail, high-quality and good craftsmanship. Everything you want you brand to be.