Choosing a custom logo floor mat shouldn’t be difficult but there are a few key criteria that need to be considered. Location, primary purpose, size, and type will all drive the decision. This guide, though not exhaustive, helps put the right mat for the job in the right location.
The right tool for the right job.– True Temper Tools Ad circa 1907
Custom logo mat sizing can be as much art as it is science. Hence the beauty of being CUSTOM. Depending on need, use, and budget there are an almost unlimited number of options available.
Even standard sizes are anything but “standard.”
Standard sizes are traditional but not typical. Single and double door building entry points have fairly universal sizing making mats 3 feet to 4 feet wide for a single door and 5 feet to 6 feet wide for a double door ideal.
Interested in rolling out the red (or whatever custom color you want) carpet for your clients and guests? Dye a clean and simple logo into the middle of a 6 foot by 10 foot logo mat. Need to brand an entryway? Place a more conventional rectangle or square mat near the door in widths just smaller or larger than the door itself.
Should a custom logo floor mat be chosen as a centerpiece unique shapes, cuts, and sizes are all possible. Cut the edge of a square 8 foot by 8 foot custom – not a problem.
Arc a mat around a revolving door in the lobby – done. Stretch a 3 foot wide by 30 foot long runner down a hall – it can be accomplished.
For more help in choosing a custom logo mat by size use the convenient Mat Sizing Chart
There are three overarching uses for floor mats: Function, Promotion, or Both.
Function refers to the use of floor mats on a task-based scale. Jobs like stopping water from encroaching on the fixed carpets, removing dirt from shoes before it can infiltrate the interior of the building,
and improving traction on slippery surfaces all fall on to this list. A plain floor mat fulfills this function and a custom logo floor mat may not be necessary.
Promotional and branding value as the overall targeted use brings a different set of criteria. Consider intricate enameled graphics on permanent flooring or promotional floor graphics near a retail display as examples.
These, potentially, do not require as many of the functional benefits of custom logo floor mats.
The reality is offices, businesses, warehouses, houses of worship, and stores, really any place with a floor, can use both function and promotion. There is no need to sacrifice one for the other. When the investment
is going to be made, invest in the branding value on top of the physical value.
Of the many ways to choose a custom logo floor mat perhaps the most important is location. Different custom floor mats have different applications and it is very important to note the best uses of each. There are the major areas: indoor, outdoor, and outdoor-covered.
And there are the specific areas: exterior entryways, interior entryways, hallways, lobbies, and the like. All are excellent candidates for custom logo floor mats.
Custom logo floor mats, indeed custom logo mats in general, do a great service on a number of levels. Since the type and use of mats generally go hand-in-hand it often makes sense to discuss these choices as one. Types of floor mats range from carpet to solid rubber and uses can be anything from short-term promotional to mainstay and legacy branding. It is important to select the right tool for the right job.
Everyone wants to get it just right for a client. There should be no question about that. The well-intentioned manufacturing personnel, the distributor, the frontline account executive. They are all working to make the product exactly as the client wants it.
Clients can expedite and improve the efficiency of the custom logo floor mat ordering process by understanding and implementing a few simple guidelines.
Tips for art submission and proofing
Are you a dealer, retailer, or reseller and interested in selling custom logo floor mats? Great! We are always looking for new members to join the Custom Business Mats team! Over on the Become a Rep page we’re going to ask for some information and then we can get you qualified as a rep. Custom logo floor mats are a great addition to promotional products lines and for many other businesses hoping to provide clients great branding and promotional opportunities. Apply today. We’re excited to have you!
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